I have read the replies and will address a few things to be factually accurate.
Regarding revenue, I can speak using dollars instead of euros but my point is still made. On overall revenue, it is Deere who is growing faster than CNHi. From 2017 to 2018 Deere's revenue growth was greater, far more than CNHi.
In Agriculture equipment revenue alone, Deere is approximately $20B, CNHi is about $11B. AGCO is $9B. Keep in mind that Inveco brings CNHi nearly $10B in revenue
On the appearance of the new 8R, do not be too concerned over the body styling. The paint as shown. Does not work with the intention of the design. The body styling is accurate to the final product, the paint is not. The final paint and styling together is very cohesive and is very attractive.
On the Case IH tracked models, Case beat Deere to the market there. However, Deere wasn't looking at that market and were well into the two-track market and did very well there. However, the 9RT began to show its disadvantages in steering under load. The North American market saw many Deere buyers buying the Quadtrac because they needed the ability to pull large loads and steer them. Late in the Quadtrac 20 year patent cycle, Deere began development of the 9RX. When it was introduced, dealers asked about an 8RX.
The Magnum Rowtrac does not sell very well un the USA. It is too expensive and too expensive and difficult to change the track with setting. More farmers use the 8RT. The Magnum Rowtrac also does not have a good pulling advantage because it is only a two track.
Case IH has patents for better adjustable tracks on both Rowtrac tractors but they never completed the design. I think they had difficulty with the front tracks and keeping it all at a price point where farmers would buy.
Deere needed a few things, a tractor to match the Fendt 1050, a conventional frame tractor that could pull a large planter and be able to put large amounts of power to the ground.
In response to the introduction of the Fendt 1000 series, Deere engineers were asked about using large horsepower in such a tractor. They responded by saying that above 400 hp, there was great difficulty maintaining traction without the use of extra weight and tracks.
Right now, I to not know what engine is being used. The pictures I've seen are of an 8RX 370 and an 8RX 410. Both appear to have the 9.0L. On the numbering, I am unsure how Deere will verbally say the model number but as displayed, it is different. On the front of the hood, they display 8R or 8RX. Just above the front wheel, they display the horsepower...370, 410 and so forth.
The farm show starts on August 27. I anticipate an announcement on that day or sooner